by Bob McCarthy | May 16, 2013 | Direct Mail, Direct Marketing, Email Marketing, General
Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email...
by Bob McCarthy | Oct 2, 2009 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Let’s be clear right up front: all mailing lists are dirty. Some are just dirtier than others. By dirty, I mean bad names, bad addresses – non-deliverable mail. When you rent a mailing list, most list owners will only guarantee 92-95% deliverability. Put another way,...
