by Bob McCarthy | May 16, 2013 | Direct Mail, Direct Marketing, Email Marketing, General
Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email...
by Bob McCarthy | Feb 19, 2011 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
You don’t have to be in the direct mail business to realize that mailing lists are essential to direct marketing success. Whether you’re using the phone, direct mail or email, nothing is more important than a good mailing list. Nothing. The question is “how do you...
by Bob McCarthy | Oct 2, 2009 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Let’s be clear right up front: all mailing lists are dirty. Some are just dirtier than others. By dirty, I mean bad names, bad addresses – non-deliverable mail. When you rent a mailing list, most list owners will only guarantee 92-95% deliverability. Put another way,...
