Thanks for your interest. Here’s the guide …
CLICK HERE to download your copy of “The Lead Generation Blueprint.”
I think it goes without saying (but I’ll say anyway), if you need to sell, you need to know about leads and lead generation.
Unless you’re content with just calling everyone, you know it’s much more effective if you can call people who have (1) shown an interest, AND (2) met your customer qualification criteria.
We use a variety of tactics to help you generate and qualify your sales leads, and then more tactics to help your nurture and engage those leads – as you will see below.
Choose your sales path …
You may not use the labels we have here, but the fact is every business uses either Outbound or Inbound Marketing to generate leads.
Ideally, you want to do both.
- Outbound Marketing produces short-term results
- Inbound Marketing produces long-term results
- Lead Nurturing keeps you top-of-mind forever
Not sure which path is right for you? Let’s schedule a time to walk you through it.
Outbound Marketing is a good old-fashioned traditional marketing strategy.
You find your audience, and then you reach out and connect with that audience.
Outbound Marketing offers a variety of outreach options …
- Direct mail
- Cold email
- Outbound phone
- Advertising (digital, print, radio, TV)
You can use one or more of these methods – whatever works best for your sales situation and budget.
Inbound Marketing is largely an online marketing strategy designed to help your target prospects find you online.
It uses a mix of SEO marketing activities to put your name in front of prospects who are actively searching for businesses like yours. Includes …
- Organic Search using Content
- Local Search using Google Maps
- Paid Search using Google Ads
But getting them to find you is the just the first step. Inbound Marketing also calls for carefully constructed conversion strategies to help turn those clicks into leads.
Lead Nurturing refers to the various activities you undertake to stay in touch – and stay engaged – with your new sales leads over an extended period of time.
It’s an essential part of any lead generation program because most leads will need time to make a buying decision.
Lead Nurturing starts the very moment your new lead joins your list – and should continue forever.
It uses a consistent drip of emails (combined with mail and phone) to keep your name top-of-mind, and focused on moving your prospects to the next stage in the sales process.
Ready to Talk?
I hope the information above was helpful, and you were able to find an option that fits your needs. If you’d like to discuss your direct mail plans, please use the button below to schedule an introductory phone call or Zoom meeting. I look forward to hearing from you.