Struggling with Inconsistent and

Unpredictable Lead Flow?

Every business gets referrals, some more than others.
At some point though, it becomes clear you cannot depend on them. Not if you want to grow.
Not if you want to have a consistent and predictable flow of new business.

How You Can Fill Your Pipeline with Right-Fit Leads

Lead generation is tough – there’s no magic bullet. Building a successful system takes time, commitment, and discipline. But when all the pieces come together, the payoff is huge: a steady flow of qualified leads that are the right fit for your sales team.

Here’s what a solid lead generation system should include:

• Reliable lead sources that consistently deliver qualified prospects – this might include paid ads, SEO, website traffic, social media, direct mail, cold email, trade shows, and more.
• Ongoing testing and optimization using A/B split testing, not only within each platform but across platforms, to fine-tune performance.
• Lead source tracking that captures how every lead came to you – whether it’s by phone, web form, live chat, or in person at an event.
• A user-friendly CRM system that organizes your contacts and tracks each lead’s progress through your sales pipeline.
• 24/7 automated lead capture and fulfillment, so new leads are engaged immediately – without manual intervention.
• A built-in qualification step, usually by phone, that lets you screen leads before investing time in follow-up.
• A pre-set email nurture sequence that goes out automatically to new leads, building rapport and interest over time.
• Online scheduling tools that let leads book appointments directly on your calendar – no back-and-forth emails required.
• Ongoing stay-in-touch campaigns that keep your name in front of older leads, reactivating interest or prompting referrals.
• Retargeting ads that re-engage website visitors and bring them back into your funnel.
• Simple, intuitive reporting that zeroes in on the metrics that matter most to your business.

If you already have parts of this in place, great! We’re not here to reinvent the wheel. We’ll plug into what’s working and help you build out the parts you’re missing.

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Does your audience seem too small for traditional lead generation?  No problem. We’ll switch you over to an ABM (Account Based Marketing) strategy that is specifically designed for multi-touch outreach to small, highly targeted audiences.

Let’s start with a chat

If it looks like we can help you, let’s get acquainted. Just a brief chat would do – maybe 15 or 20 minutes. Click here to schedule a call (or Zoom meeting). Or call 508-473-8643 (M-F/9-5/Eastern).

What goes into our Direct Mail campaigns?

Strategic Planning

Mailing List Research

Offer Strategy

Format Selection

Concepts, Copy & Design

Response Channel Planning

Testing Strategy

Print/Mail Production

Response Tracking & Analysis 

Lead Follow-Up Activities

Should we go a little deeper?

Direct Mail Step-by-Step 

Learn about the direct mail process as we walk you through each step from initial planning to mail delivery to post-mail marketing.  LEARN MORE

Direct Mail Q&A

You have questions about the direct mail marketing?  We have answers. Plenty of them on a wide range of direct marketing topics. LEARN MORE

Direct Mail Response Rates

What should you be expecting from your direct mail campaign in terms of response rates, leads, phones, appointments and sales?  LEARN MORE