Landing Pages: Do you need a squeeze page or sales page – or both?

by Bob McCarthy | May 31, 2017 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing

By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...

Do you have the patience for content and inbound marketing?

by Bob McCarthy | May 6, 2017 | Copywriting, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. Start with the continual flow of free traffic you get once your pages are indexed and ranked on Google.  And how that traffic...

In Direct Response, All Roads Still Lead to the Offer

by Bob McCarthy | Oct 31, 2016 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Print Advertising, Survey Marketing, Web Marketing

  You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever.  Look at your offer.  You’ve been running search ads on Google Adwords.  You get plenty of clicks (sometimes expensive clicks), but your conversion of...

The Problem with Most Taglines

by Bob McCarthy | Apr 25, 2016 | Collateral, Copywriting, Direct Mail, Direct Marketing, General, Online Advertising, Print Advertising, TV Advertising, Web Marketing

Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment.  It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and...

9 Questions to ask about your Direct Mail Creative

by Bob McCarthy | Feb 3, 2016 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation

So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready.  You’re happy with...

Is a direct mail postcard enough?

by Bob McCarthy | Jan 26, 2016 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard...