by Bob McCarthy | May 31, 2017 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...
by Bob McCarthy | May 6, 2017 | Copywriting, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. Start with the continual flow of free traffic you get once your pages are indexed and ranked on Google. And how that traffic...
by Bob McCarthy | Jan 5, 2017 | Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
As many of you know, I have a long history in direct mail. I began as a direct mail copywriter in 1980 and have been at it ever since. But I would be the first to tell you that direct mail is not the solution for every business or every situation. Direct mail is but...
by Bob McCarthy | Apr 25, 2016 | Collateral, Copywriting, Direct Mail, Direct Marketing, General, Online Advertising, Print Advertising, TV Advertising, Web Marketing
Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and...
by Bob McCarthy | Apr 12, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising
Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales...
by Bob McCarthy | Sep 17, 2015 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation...
