by Bob McCarthy | May 26, 2020 | Content Marketing
The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of content) has become a major new source of business. One that shows no sign of letting up. Why? Because word is out that content (and...
by Bob McCarthy | May 12, 2020 | General
For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell. But that shouldn’t be the end of it. With the right strategy and mindset,...
by Bob McCarthy | Mar 1, 2020 | General
It’s such a simple concept and one that is frequently overlooked. It’s overlooked because a lead survey campaign is less about advertising your product or service and more about generating leads and collecting information for the sales team. I think many would...
by Bob McCarthy | Sep 4, 2019 | General
I’m guilty!I confess. I have been known to let my email schedule slip from time to time. Missed deadlines. Lost opportunities. Major gaps in my communications flow to customers and prospects. All but forgotten by some customers and prospects.You know the story. ...
by Bob McCarthy | Jul 22, 2019 | Direct Mail, Direct Marketing, General
Making sense of the many iterations of letter mailOn the surface, letter mail seems so simple and straightforward. You write a letter, put it in an envelope and mail. But getting your mail out the door isn’t the issue. It’s about getting response, getting leads or...
