by Bob McCarthy | Sep 4, 2019 | General
I’m guilty!I confess. I have been known to let my email schedule slip from time to time. Missed deadlines. Lost opportunities. Major gaps in my communications flow to customers and prospects. All but forgotten by some customers and prospects.You know the story. ...
by Bob McCarthy | Jul 22, 2019 | Direct Mail, Direct Marketing, General
Making sense of the many iterations of letter mailOn the surface, letter mail seems so simple and straightforward. You write a letter, put it in an envelope and mail. But getting your mail out the door isn’t the issue. It’s about getting response, getting leads or...
by Bob McCarthy | Jun 25, 2019 | General
When a new prospect calls your office and asks you to send them more information about your company, what do you send them?Okay, you might try to keep them on the phone for a bit and try to narrow down exactly what they are looking for.And you might want to ask a...
by Bob McCarthy | Nov 8, 2017 | Direct Mail, Direct Marketing, General
For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials,...
by Bob McCarthy | May 31, 2017 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...
