A High-Wire Act for Today’s Marketers

Sometimes I feel more like an electrician than a marketing consultant. I just launched a new lead generation campaign for a client that featured online ads on the Google Ads Display Network, landing pages and sales pages on service called PageWiz and an automated drip...

Is it content – or just copy?

The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of content) has become a major new source of business.  One that shows no sign of letting up. Why?  Because word is out that content (and...