Digital Marketing Programs
Digital Marketing Programs – websites, search and social media
What exactly is digital marketing? Digital Marketing represents a combination of online marketing tactics that include website development, blogging, search marketing, paid search advertising and social media.
Digital marketing, also known as inbound marketing, web marketing and online marketing, uses direct response methodologies to generate leads and sales.
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Digital Marketing is a full-service program that covers a series of online marketing activities designed to help you:
- build a presence on the web,
- get found on the search engines and through social media,
- generate traffic to the website or blog, and
- convert that traffic into leads and sales.
We work with B2B, B2C and non-profits.
Content is the centerpiece of Digital Marketing
You hear a lot about content and content marketing. For good reason. Content is the driving force for generating website and blog traffic.
Why do you think people visit your website? Sometimes they want to know about you and the work you do, but more often than not, they are looking for information that’s related to your business. They are looking for answers to very specific questions about your industry and the work you.
In short, they are hoping you will share some of your knowledge. And in return, they will share their contact information.
Your website is the storefront of your business. You want to put your best foot forward. But your website should not be a glossy brochure. It should be an active and up-to-date vehicle for delivering relevant information and capturing sales leads.
Blogs provide a good way to develop ongoing content. While many websites also have blogs, a blog can be a website on its own. To be effective, a blog needs to be updated with new content on a regular basis. And the content needs to be related to the work you do
Search falls into two categories – organic search (free search) and paid search. When you appear on search engines for organic search, your website was found because you had the right content for the searcher. This is a long-term process. Paid search (via Google Adwords and others) is faster because you can pay your way to the top. Wdetermined largely by your budget.
Advertising opportunities on the web are growing. Almost every print publisher now offers an online advertising options, plus there are countless blogs and websites that will accept your advertising. One option to go through ad networks that will handle the placement for you. Also included in this top is remarketing, which sends your ads to people who have previously visited your website.
Even if you don’t use social media yourself, your business can benefit from the sharing that takes place on various social media platforms. When you create new content for your blog, that content should then be shared through social media to reach a wider audience.
When visitors finally get to your website, you need to give them a reason to share their contact information. This is done through lead magnets – white papers, ebooks, tip sheets, any type of useful information that is only available after signup.
Landing pages are most effective in capturing leads because they help the reader stay focused on the task at hand. Landing pages have single focus – to get you to complete the form – and ideally have no navigation tabs or other links that could distract the reader.
Once you’ve capture a lead, you don’t want to let them forget you. An ongoing lead nurturing program will keep your name “top of mind” so when they are ready to buy, you will be the one they call. Lead nurturing may include an email drip series or an email newsletter.
Digital Marketing Programs will vary with your needs. You may already have many pieces in place or you may have an in-house team handling some of this work.
We can work with you and your team on as-needed basis. Individual project fees start at $5,000. We also offer a month-to-month arrangement starting at $2,500 per month.