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Direct Mail & Email Marketing – campaigns, creative, coaching
Online marketing may be hot these days, but nothing beats the power and precision of targeted direct mail and email.
If direct marketing is in your plans, put our 30 years of experience to work for you. We can help you in several ways with full-service campaigns, creative services and coaching.
If you are just gathering information right now, check out our Direct Mail Insights where you’ll find helpful pages on everything from lists and offers to testing and response rates. I
Of course, if you’d like to discuss a project, click here to request a FREE Strategy Session or call Bob McCarthy at 508-473-8643.
Let’s get started …
Direct Mail Marketing – choose a mailing format
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Not sure which format is right for you? Read this article on Choosing a Direct Mail Format or call us to discuss.
Email Marketing – choose an application
Use prospecting email (also known as cold call email) to generate leads or prepare prospects for a follow-up phone call. We use rented or purchased lists (or your own list) to help you reach new prospects.
Use email surveys to gather to learn about the needs and goals of your target audience. Surveys provide research but they also produce leads.
Automated Drip Email
Stay in touch with all your leads using a series of drip emails that get delivered on autopilot. When prospects join your list or take some other action, drip email helps you to make your case and build a relationship
Lead Nurturing Emails
Build your credibility and reputation with lead nurturing emails that include email newsletters, case studies, customer testimonials and endorsements.
Promote all sorts of events – webinars, seminars, conferences, camps, classes, open houses
Capture more leads with fully automated Landing Pages & PURLs
Whether you’re using direct mail, email and any form of outreach, if you want response, you should have some type of landing page.
But don’t think of a landing page as just a single web page. You also need a thank you/download page, a confirmation email and lead notification email. All of these elements will work together to give your visitor a satisfying experience.
- Generic Landing Pages – provide your prospects with a fast, simple and automated way to respond to your call to action.
- Personalized Landing Pages (PURLs) – provide a new level of landing page by including personalization on your page.
Use Online Marketing to enhance your Direct Mail and Email
“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.
“Our revenues increased while our costs went down.”
Chuck Page, COO
Darling Consulting Group
And don’t forget our Freelance Copywriting Services
We started as copywriters and we still take on a lot of assignments – for direct mail projects, emails, websites, marketing content, brochures, white papers, ebooks, case studies newsletters, you name it.
From our Blog …