Before you invest in direct mail, learn the strategies that make it work
Direct mail is powerful marketing channel that allows you to reach out directly with your best prospects on an individual basis. Even in today’s online world, direct mail remains one of the most effective ways to connect with your audience.
But direct mail is also an investment – of time and money. Just getting your mail out of the door is a hurdle. But the real challenge is getting people to respond. And that comes with strategy. Learn the 13 lessons of direct mail strategy with this free ebook.