How We Charge

We are a “fee-based” marketing services firm meaning we charge for our time to plan, manage, create and supervise your program or campaign.   These fees vary with each type of marketing program you select.

Separate from our fees are production services and media costs.  Production applies to direct mail (print/mail/postage) and, to a lesser extent, email marketing (email deployment).  Media applies to advertising costs for online or print advertising.

All programs are charged in the following way:

  • Account Services (Strategic Planning and Campaign Supervision)
  • Creative Services (Concepts, Copywriting, Graphic Design, Creative Direction)
  • Production Services/Media Costs

All programs campaigns are charged a fee for Strategic Planning and Project Supervision are structured as a month-to-month relationship.  If you are only looking for a single campaign, we view this as a two-month relationship.

Marketing Mix

Marketing is more than just a single campaign.  For most companies, marketing covers multiple activities – a sales letter, a lead magnet and landing page, new content for a website or blog, brochures and emails for an upcoming trade show.   It’s a combination of services often delivered over an extended period.

In short, it’s a marketing mix of activities that changes from week to week and month to month.

Marketing Mix is a month-to-month relationship. Services include a combination of:

  • Marketing Strategy and Program Supervision   @ $1,600 per month
  • Creative Direction and Copywriting @ $1,600 per month
  • Graphic Design – Quoted
  • Production/Media – Quoted

 

Campaigns

Direct Mail Campaigns

  • Strategic Planning and Campaign Supervision   $2,400 (one-time) or $1,600 per month
  • Creative Services  $2,000 – $6,000 depending on format
  • Production Services  – Quoted
  • Consulting Services @ $2,400 (one time) or $1,600 per month

 

Lead Survey Campaigns

  • Strategic Planning and Campaign Supervision – $2,400 (one-time) or $1,600 per month
  • Creative Services – Direct Mail: $2,000  Email: $1,500
  • Production Services  – Quoted
  • Consulting Services @ $2,400 (one time) or $1,600 per month

 

Cold – Email Marketing Campaigns

  • Strategic Planning and Campaign Supervision – $2,400 (one-time) or $1,600 per month
  • Creative Services – $1,000 – $2,000
  • Production Services – Quoted
  • Consulting Services @ $2,400 (one time) or $1,600 per month

 

Drip – Email Marketing Campaigns

  • Strategic Planning and Campaign Supervision – $ 500 per month
  • Creative Services – $400 per email
  • Production Services – $50 per month

 

Online Marketing Campaigns

  • Strategic Planning and Campaign Supervision – $1,200
  • Creative Services – $1,000 – $2,000
  • Production Services – Quoted