Direct Mail – Order Generation Mailers
While much of direct mail is used to generate sales leads or bring customers into a retail store, some direct mail campaigns need to sell directly and immediately.
We create order generation mailers for direct sales.
Order generation direct mail is typically by used catalog companies, financial services, publishers, education/training and others that need to work with margins that do not allow for an outside sale team.
We create order generation mailers that help you generate sales from:
- third-party lists
- previous inquiries
- previous customers
Choose an order generation mailer format
Direct sales mailers typically fall into three groups:
Package components include
A self-mailer is a multi-panel folded brochure that is best used for highly visual products. It could range from 3 panels (6 pages) up to 5 or 6 panels (10-12 pages). The length depends on the complexity of the sale and the cost of the product being sold.
Catalogs and booklets are multi-page mailers that are most often used when selling multiple items at a time. Catalogs sell multiple products. Booklets can be used to sell conferences or other educational programs.
Letter mailers vs. self-mailers vs. catalogs
Letter mailers are generally considered the preferred method for order generation mailers. However, self-mailers are much less expensive to create and produce (you’re only printing one piece) – which makes them more appealing when margins are tight. Catalogs are more expensive than self-mailers but usually less expensive than letter mailers.
Plan for longer copy
Our creative services package
Learn more or request an estimate
To learn more about order generation mailers, contact Bob McCarthy at 508-473-8643 or firstname.lastname@example.org.
Or fill out the form at right and we’ll reach out to you.
>>>Also see Choose a Direct Mail Format