Direct Mail Marketing

It is seen by some as “old-school” marketing, but direct mail is still one of the most powerful marketing channels for reaching a targeted audience and generating a measurable response.

It’s the only channel that can deliver a physical mailer into the mailboxes of virtually everyone in your target market. And unlike other media, the mail has to be seen by a human being (not a spam filter) before it can be discarded.

Of course, getting your mail piece out the door is a complex process – and getting people to respond to your mailer is even more challenging.

We’ve been creating successful direct mail campaigns for more than 30 years helping clients with lead generation, direct selling, retail traffic building, brand-building and fundraising.

If you’d like to discuss an upcoming campaign – or if you’re looking for ways to improve an existing mailing program – call us and let’s schedule an introductory call.

A COMPREHENSIVE APPROACH

Our full-service campaigns include:

  • Mailing List Research & Acquisition
  • Offer Strategy & Development
  • Direct Mail Format Selection
  • Response Channel Planning
  • Testing Structure Planning
  • Creative Concepts, Copywriting & Graphic Design
  • Print/Address/Mail Production
  • Response Analysis & Adjustment

Our Services

Direct Mail Full-Service Campaigns
Our most comprehensive service combines front-end strategic planning, list research, offer planning and testing strategy with our creative services and the supervision of all production work. We also provide post-mailing response analysis and recommendations for adjustment, additional testing and rollout plans. 

Fees:  Full-service fees (which includes creative fees) range from $4,000 to $6,000 depending on the complexity of the project.

Production Costs: Fees do not include production costs – for list rental, printing, addressing, mailing services and postage. For budgeting purposes, production costs for many mailer formats can vary from 60 cents to $1 per piece in quantities starting at 5,000 pieces.  We are happy to mail any quantity you want, but when you go below 5,000, your unit cost will be high.

Direct Mail Creative (Copy/Design) Only
For clients who manage their own campaigns but want to use our copywriting and graphic design services.  Creative services include direct mail format selection, creative concepts and complete copy/design services. Also covers all revisions and delivery of finished product to the printer.

Fees:  Creative fees range from $2,500 to $4,000 but can go higher with expanded mailer formats.

Direct Mail Consulting Only
For existing programs, we offer advice for improving performance of your campaigns – improving response rates, reducing costs.  Specific engagements include Full Program Review & Recommendations, Offer Planning & Development, Response Analysis & Recommendations, and Testing Strategy & Implementation.

Fees:  Consulting fees start at $3,000 (one time) or $1,500 per month (three months).

If you’d like to discuss an upcoming campaign – or if you’re looking for ways to improve an existing mailing program – call us and let’s schedule an introductory call.