Direct Mail – campaigns, creative, coaching
It is seen by some as “old-school” marketing, but direct mail is still one of the most powerful marketing channels for reaching a targeted audience and generating a measurable response.
It’s the only channel that can deliver a physical mailer into the mailboxes of virtually everyone in your target market. And unlike other media, the mail has to be seen by a human being (not a spam filter) before it can be discarded.
Of course, getting your mail piece out the door is a complex process – and getting people to respond to your mailer is even more challenging.
We’ve been creating successful direct mail campaigns for more than 30 years helping clients with lead generation, direct selling, retail traffic building, brand-building and fundraising.
We offer our services in three ways – as agency services, print/mail production services and coaching services.
Agency Services is a fee-based service that provides extensive strategic planning, customized creative services and full production supervision.
Within strategic planning, we will look at how your direct mail campaign will integrate with your sales process and other marketing initiatives. Our work will include list research, offer strategy, format selection, testing strategy, response channel planning, post-mailing analysis and follow-up lead strategy.
Within creative services, we will develop messaging priorities, format recommendations, design options, copywriting, personalization options and final printer files. Creative services will cover the creation of the mailer(s) as well landing pages, sales pages, lead magnets and follow-up email sequences – as needed.
As part of our Agency Services, we also supervise all production services – including list acquisition, printing, personalization, mailing services, post office permits, landing page platforms and email service providers.
Print/Mail Production Services
Not every client wants or needs our Agency Services. Many come to us with their direct mail campaign already planned and, in some cases, created.
Print/Mail Production Services is a one-stop solution for getting your mail out the door.
This includes the printing of many different mailer formats, mailing list processing, full personalization (as needed), mail inserting and processing, and delivery to the post office. We can also help you with getting a list and designing your mailer.
Print/Mail Production projects are estimated on a cost-per-piece basis – which will vary depending on the mailer format and quantity you choose.
We pride ourselves for giving sound, independent advice on direct mail and other marketing matters. We believe our articles and guides provide honest, practical insights you can use when implementing your own program.
If you prefer to handle your own direct mail projects, we are still available to help through our Coaching Services.
Using an online platform, we can work with you and your team to offer guidance, answer questions and become a sounding board for your future plans.
We offer several flexible coaching arrangements for both short and long-term needs.
Need just an hour? We can set that up with an online Q&A session.
Need more extensive or more consistent advice? We can schedule weekly or monthly calls – again set up for an online one-to-one communication.
If you’d like to discuss an upcoming campaign – or if you’re looking for ways to improve an existing mailing program – call us and let’s schedule an introductory call.