Marketing Surveys – Leads, Qualification, Research
Marketing Surveys (we call them Lead Surveys) are exactly what they sound like – survey campaigns designed to generate sales leads and collect key information about targeted contacts.
Lead Surveys are structured in a way to maximize response and produce useful prospect data that you can use in your follow-up sales efforts.
Survey answers are voluntarily provided by your targeted prospects and delivered to you and your sales team. Small thank-you gifts are often used to incentivize response.
We use Lead Surveys for both business-to-business (B2B) and business-to-consumer (B2C) applications with strong results across the board.
Lead survey campaigns can be developed for both direct mail and email.
A COMPREHENSIVE APPROACH
- List Research and Acquisition
- Survey Development
- Graphic Design
- Printing and Mailing Services
- Email Deployment
- Online Survey Hosting
- Incentive Planning
- Response Tracking and Analysis
Direct Mail Lead Surveys
These are printed surveys that are returned by the prospect in a reply envelope. An optional online version of the survey is also available. Our services are similar to those in any direct mail campaign. They include strategic planning, mailing list research and acquisition, survey development, incentive planning, testing strategy and full direct mail production services. Online version will require an additional survey set up. Our fees start at $3,000.
Direct Mail Production Costs: Fees do not include production costs – for list rental, printing, addressing, mailing services and postage. For budgeting purposes, you should know production costs for many mailer formats can vary from 60 cents to $1 per piece in quantities of 5,000 to 30,000. Lower and higher quantities available.
Email Lead Surveys
These are email invitations that provide a link to an online survey. Our services are similar to those in any email campaign. They include strategic planning, mailing list research and acquisition, survey development, incentive planning, testing strategy and email deployment. Our fees start at $2,500.
Email Production Costs: Fees do not include email production costs – for list rental, survey hosting and email deployment.
If you’d like to discuss an upcoming campaign – or if you’re looking for ways to improve an existing mailing program – call us and let’s schedule an introductory call.