Marketing Mix – integrated marketing services
Most marketing initiatives today require an integrated marketing approach.
You generate a click through Google Ads. The click is taken to a landing page where the click is converted into a lead. The lead then goes into an email drip sequence that works hand-in-hand with your own sales effort.
And that’s just one simple online campaign.
You also need to update and expand your website, plan for trade show, build your social media presence, create a library of new content, lead magnets and collateral materials.
We developed Marketing Mix to serve clients who have a wide range of marketing needs that cannot neatly be placed into individual campaigns.
With Marketing Mix, we can plan, create and execute one or more off our core campaigns – direct mail, lead surveys, email and online marketing – but we can also help with all those smaller projects.
Getting to Know Your Business
This a month-to-month service. One of the advantages of a monthly arrangement is that we get to know you and your business.
Through periodic phone meetings and (depending on location) in-person meetings, we get to understand your products or services, your target audience(s) and your sales process. We get to know your goals, budgets, resources and constraints.
A Broad Range of Marketing Activities
Marketing Mix provides a range of marketing activities that can vary every week or month. It may include some or all of the following:
- Email Marketing
- Direct Mail
- Lead Surveys
- Google Search
- Google Display
- Google Remarketing
- Landing Pages
- Lead Magnets
- Website Reorganization
- New/Revised Web Pages
- Social Media
- Trade Show Support
- Sales Support
- Press Releases
- Brochures/Information Kits
- Video Scripts/Coordination
Marketing Mix is an all-in-one service that combines strategic planning and project supervision with copywriting, creative execution and in some cases, graphic design. If graphic design is not included, we will provide separate estimates and invoices for design as needed.
We will also provide separate estimates for other outside services such as Google advertising, other media costs, email services, printing services, addressing and mailing services, postage and landing page services.
We don’t know in advance what percent of our services will be needed at any given time. Some months may be more planning and supervision. Others may be more copywriting and creative execution.
Fees: Marketing Mix fees start at $2,500 per month for a 12-month commitment; $3,000 per month for a 6-month commitment. If you want to include graphic design in the fee, your costs would be $3,500 and $4,000 per month.
We also offer a Modified Monthly fee structure that features strategic planning and program supervision at $1,000 per month, but charges separately (on a project basis) for creative direction, copywriting and graphic design services.
If you’d like to discuss an upcoming campaign – or if you’re looking for ways to improve an existing mailing program – call us and let’s schedule an introductory call.