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Have you noticed that some blogs have a comment section within the Facebook framework?

I never understood why and, at first, I was a little annoyed by it.  I like to post comments occasionally, but I’m not a big user of Facebook and I wasn’t sure what I was getting myself into.

Since then, I’ve noticed it with a few more blogs – and I was curious why they did that.

Other than the “cool” factor, was there some strategic advantage to this?

I asked a few “social media” friends about this and they weren’t familiar with it.  So I wrote to one of the bloggers directly asked him what strategic advantage there was to using Facebook for your comment section.  I got no response.

And then it hit me.  I had one of those “ahah” moments.  Some might call it a “duh” moment.

I noticed that when I submitted a comment to someone else’s blog within the Facebook framework, my comment also appeared on my own Facebook wall – which I know can be seen by my Facebook friends.

So it looks like Facebook comments can expand your blog’s reach to a larger audience.

Think about this:  if someone comments on your blog, the only people who see the comments are those people who subscribe to or somehow find your blog.

But if you use Facebook, and someone comments on your blog, that comment not only appears as part of your blog, but also as part of the commenter’s Facebook wall.   (The comment appears along with a link back to the original blog.)

And so now your blog is also being exposed to all the commenter’s friends.

If your blog gets a lot of comments, you can see how this viral potential of Facebook can expand your audience and build your subscriber list.

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This article may be republished at any time as long as it includes the full bio and associated links below.

Bob McCarthy is a marketing consultant specializing in direct marketing and lead generation.  He has two reports you can download:  Step by Step Lead Generation and Lead Nurturing and Making Snail Mail Work – 13 Lessons in Direct Mail Strategy.