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I just published a new report for those of you using or planning to use direct mail.

It’s called “Making Snail Mail Work:  13 Lessons in Direct Mail Strategy.”

The report is intended to look beyond the mechanics of direct mail and to put all the new formats and new technologies into some perspective.

To use direct mail marketing successfully, you need to understand the underlying strategies that direct response pioneers taught us decades ago.

I hope you find it useful.

Get your copy here.