Stay in touch and build your reputation
with Lead Nurturing emails
What is lead nurturing?
Lead nurturing is a continuing process of cultivating relationships with prospects throughout the sales cycle.
In the past – and still today at many companies – new sales leads were released to the sales department immediately after the leads came through the door.
From there, individual reps would be responsible for lead qualification and follow-up – and would often complain about the quality of the lead.
But today’s technology offers a whole new set of tools that gives marketing the ability to hold onto the leads longer and manage lead follow-up until the lead is sales-ready.
Eventually, the leads are still handed off to sales, but only after they have been qualified and nurtured.
How are leads nurtured
Lead nurturing can be delivered in several ways:
- by phone
- by mail
- by email
Prospects are typically invited to engage with various informational resources, including:
- white papers
Types of lead nurturing programs
Lead nurturing programs can take many forms:
- Email Auto-Responder Series– Set up a series of follow-up emails, schedule them and let them run on their own.
- Solo Email Blasts – Send out an email blast whenever you have a new announcement.
- Email Newsletters – Stay in touch with your prospects and position yourself as an expert in your field.
- Email Testimonials – Let your customers do the talking for you.
- Email Interviews – Get in depth with your customers, industry leaders or your own senior executives
- Email Case Studies – Give your prospects insight into the results of previous customers
- Direct Mail Postcards and Greeting Cards – Surprise your prospects with a follow-up mailing – as a reminder or just to say thanks.
The Sales Lead System
The Sales Lead System is a series of marketing communications activities that is custom-developed for your sales and marketing operation.
We combine proven strategic and creative tactics in direct mail, email, landing pages and web forms to deliver a closed-loop lead generation and lead nurturing process.
If some of these activities already exist, we can adapt to your program and provide you with just those services you may need.
Start with a FREE Audit
The Sale Lead System is developed for your sales program – and we start with the program you already have in place.
We will map out your current process from initial inquiry to close. We’ll look at what’s working and what needs improving.
And then we’ll off some fresh ideas – to improve your tracking, your measurement, your creative and your results.
To arrange your FREE audit, call Bob McCarthy at 508-473-8643.