by Bob McCarthy | Mar 29, 2015 | Copywriting, Direct Marketing, General, Online Advertising, Web Marketing
Even if you have no experience or interest in Twitter, this technique could work for you. ——————- Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app...
by Bob McCarthy | Mar 18, 2015 | Copywriting, Direct Mail, Direct Marketing, General
This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. You have the three...
by Bob McCarthy | Feb 18, 2015 | General, Lead Generation, Web Marketing
What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. It’s an uphill battle because no...
by Bob McCarthy | Jan 29, 2015 | Copywriting, General, TV Advertising
You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. The other Rob Lowe is using cable TV. There are about half-dozen different...
by Bob McCarthy | Jan 8, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Print Advertising, TV Advertising
Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. What’s not to like about that? So why don’t more marketers use it in their advertising? More to the point, why...
