High-impact, measurable Direct Response Marketing strategy and creative

Looking for new customers?

Let’s build a Sales Lead System that generates,
qualifies, nurtures and engages your prospects.

Download  Generating Sales Leads

High-impact, measurable Direct Response Marketing strategy and creative

Welcome to McCarthy & King Marketing.  We are a direct marketing agency and creative services firm specializing in direct mail, email, direct response advertising and lead generation websites.

“You can’t wait for them to call …”


There’s a lot of talk these days about inbound marketing and how to get prospects to call you when they’re ready to buy.

It’s a worthwhile objective (something we work on here too), but who can afford to wait around for that call?

Let’s be realistic.  To generate new business, most of us need to reach out and make that first connection.  It could be a phone call, a direct mail piece or an introductory email.

The goal is introduce yourself, identify a need and start the sales process.  That’s where we can help.

My name is Bob McCarthy.  I am a direct marketing consultant and copywriter with more than 30 years of experience in the industry.

I help companies like yours use direct response to generate more leads and sales, and to make the entire sales process work more efficiently.

Let’s see how we can work together.

Bob McCarthy

Direct Mail Campaigns

Email Campaigns

Direct Response Advertising

Lead Generation Websites

Look beyond the campaign and start building a Sales Lead System

Lead GenerationWhen it comes to sales and selling, you have two choices:

You can just wing it (as many do) or you can follow a process – a sales lead process that consistently generates leads and nurtures those leads until the prospect is ready to buy.  We’ve developed a Sales Lead System that uses multiple tactics to bring together every step of your sales process.

  • Lead Generation
  • Lead Capture
  • Lead Qualification
  • Lead Nurture
  • Lead Engagement


Download  Generating Sales Leads: 8 Steps to Building a Sales Lead System

Generate a steady flow of new leads with a Sales Lead Magnet

lead magnetThe one sure-fire way to generate more sales leads is with a Sales Lead Magnet.  A lead magnet is informational resource – a white paper, a tip sheet, a how-t0 guide, a step-by-step report, a video or a template – that provides your target audience with helpful information.

A lead magnet provides useful information by answering the questions your prospects are asking.  It also positions you and your company as an expert in the field.  When prospects request your lead magnet, they will identifying themselves as potential customers for you.

We can help you create one or more lead magnets for your business. Call us and let’s discuss it.  LEARN MORE


From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters


Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Direct Mail Offers:  The Secret Sauce of Direct Response

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates