Looking for new customers?
Let’s build a Sales Lead System that generates,
qualifies, nurtures and engages your prospects.
Download Generating Sales Leads
High-impact, measurable Direct Response Marketing strategy and creative
Welcome to McCarthy & King Marketing. We are a direct marketing agency and creative services firm specializing in direct mail, email, direct response advertising and lead generation websites.
“You can’t wait for them to call …”
There’s a lot of talk these days about inbound marketing and how to get prospects to call you when they’re ready to buy.
It’s a worthwhile objective (something we work on here too), but who can afford to wait around for that call?
Let’s be realistic. To generate new business, most of us need to reach out and make that first connection. It could be a phone call, a direct mail piece or an introductory email.
The goal is introduce yourself, identify a need and start the sales process. That’s where we can help.
My name is Bob McCarthy. I am a direct marketing consultant and copywriter with more than 30 years of experience in the industry.
I help companies like yours use direct response to generate more leads and sales, and to make the entire sales process work more efficiently.
Let’s see how we can work together.
Direct Mail Campaigns
Look beyond the campaign and start building a Sales Lead System
You can just wing it (as many do) or you can follow a process – a sales lead process that consistently generates leads and nurtures those leads until the prospect is ready to buy. We’ve developed a Sales Lead System that uses multiple tactics to bring together every step of your sales process.
- Lead Generation
- Lead Capture
- Lead Qualification
- Lead Nurture
- Lead Engagement
Generate a steady flow of new leads with a Sales Lead Magnet
The one sure-fire way to generate more sales leads is with a Sales Lead Magnet. A lead magnet is informational resource – a white paper, a tip sheet, a how-t0 guide, a step-by-step report, a video or a template – that provides your target audience with helpful information.
A lead magnet provides useful information by answering the questions your prospects are asking. It also positions you and your company as an expert in the field. When prospects request your lead magnet, they will identifying themselves as potential customers for you.
We can help you create one or more lead magnets for your business. Call us and let’s discuss it. LEARN MORE
From our Blog …