by Bob McCarthy | Jun 18, 2012 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Web Marketing
Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers,...
by Bob McCarthy | Jun 16, 2011 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
Chances are you don’t have a Direct Response Mindset. Not yet anyway. It’s more likely you have a Branding Mindset … because that’s the popular view. A Branding Mindset sees advertising as an exercise in exposure – getting your brand or your message seen...
by Bob McCarthy | Nov 12, 2010 | Copywriting, General
My price is too low? When did that become a problem? Of all the complaints you might get from a prospective customer, “your price is too low” has to be at the bottom of the list – right? Actually, it is more of a problem than you might expect – especially if you are...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
One of the cornerstones of direct marketing – whether you’re using direct mail, advertising or email – is testing. By measuring and comparing results from key elements of your program, you will be on the road to producing your most effective marketing. Here are three...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
In the old days of direct marketing, marketers would send out a letter AND a reply card. Then along came the toll-free 800 number and some marketers decided they could save a few pennies on the reply card and use the telephone as the exclusive response channel. Not a...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising
I was talking to the marketing director of a travel company the other day. He told me his direct mail typically produces a “one-tenth of one percent” response rate. That’s 1/10 of 1%. Or .001. Or one sale out of every 1,000 pieces mailed. That’s a terrible response...
