by Bob McCarthy | Sep 29, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Lead Nurturing
It’s where most lead generation programs fail. It seems so odd in a way. You spend all this money generating a sales lead – some leads can cost upwards of $50-$100 apiece – and then you just turn it over to the sales force. Problem is there’s generally very little...
by Bob McCarthy | Sep 29, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Lead Nurturing, Online Advertising
One of the most fundamental direct mail strategy questions you need to ask before you begin a direct marketing program is the following: “How will this promotion (this mailing or this ad) fit into our sales process?” Will it provide a lead for a sales person (lead...
by Bob McCarthy | Sep 29, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Print Advertising, Web Marketing
So many business people today place brand building at or near the top of their marketing priority list. (I’m not one of them, by the way.) But if brand building is important to you, you should know it requires a major investment. Brand building takes time – not...
