by Bob McCarthy | Jan 21, 2013 | Bob McCarthy's Blog, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
Testing is one of the most-preached and least-practiced activities in marketing. What is your excuse for not testing? Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion. The only marketers who actually use testing on a...
by Bob McCarthy | Jan 5, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have both. You should have both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your...
by Bob McCarthy | Oct 16, 2012 | General, Lead Generation, Web Marketing
How creating a website and SEO strategy requires a new “content marketing” mindset. I remember the first website I created. It was the typical five-page website. I had a Home page along with separate pages for Services, Industries, About Us and Contact Us. I...
by Bob McCarthy | Jul 2, 2012 | General, Lead Generation, Web Marketing
Have you noticed that some blogs have a comment section within the Facebook framework? I never understood why and, at first, I was a little annoyed by it. I like to post comments occasionally, but I’m not a big user of Facebook and I wasn’t sure what I was getting...
by Bob McCarthy | Jun 18, 2012 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Web Marketing
Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers,...
by Bob McCarthy | Jun 9, 2012 | Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
As a convenience, most discussions around online marketing include social media as a central player in the process. It doesn’t have to be that way. Some social media experts will tell you can’t do online marketing without social media. That’s not true. It...
