Need help with Copywriting?

Your marketing to-do list is filled with writing
projects – web pages, sales letters, emails, mailers,
case studies, white papers and so much more 

Download our Freelance Copywriting Information Kit & Price Guide


Your outbound marketing partner for B2B lead generation and content creation

In what ways could your sales process be improved?  With more leads, better qualified leads, lower cost-per-lead, more consistency in follow up, improved conversions, more professional marketing materials?

We are a Massachusetts marketing communications firm specializing in B2B lead generation and content creation. We provide one-to-one outbound services like email, direct mail and telemarketing as well as lead generation programs with advertising, search marketing and your own website.  We also provide copywriting and creative services for B2B content creation and sales support.

Download our FREE Report, Step by Step Lead Generation and Lead Nurturing

The Power of One-to-One Marketing

I’m Bob McCarthy.  In B2B sales and marketing, nothing beats personal relationships.

B2B Lead Generation - Bob McCarthyGetting to know your prospects on a one-to-one basis goes a long way in starting and maintaining strong relationships that eventually become long-term and profitable customers.

Clearly, the most effective way to connect with prospects is in-person and face-to-face where interaction is at its highest.

But face-to-face isn’t always practical or wise.

For some prospects, with some products or services, at certain points in your sales process, it’s much better to use other one-to-one marketing tools.

Email, direct mail and telemarketing

When it comes to one-to-one marketing, these are the critical tools.

Each of these can be used to meet specific sales needs – from lead generation and lead qualification to lead nurturing and lead engagement. 

But each also come with different levels of interaction and different contact costs.

An integrated approach

Any one of these tools can help your sales effort, but for maximum effectiveness, you should look at ways to integrate them into various stages of your sales process. 

For example, you can use direct mail to generate leads, telemarketing to qualify leads and email to nurture leads. 

But that’s just one example.  You need to find the right combination for your business. 

Let’s get acquainted.

Please take some take time to look around our website. We have lots of educational information – articles, reports, tutorials – you may find helpful.

And make sure you join our email list so we can stay in touch. Or call me at 508-473-8643 if you’d like to talk.

Thanks for visiting and good luck!.

Bob McCarthy
bob@mccarthyandking.com

 

Direct Marketing Lead Generation

Reach out and target your best prospects with our personalized, one-to-one marketing programs:

Read the B2B Outbound Marketing Toolbox


Advertising Lead Generation

Generate a measurable response from all of your advertising:

Read Print Advertising vs. Online Advertising


Website Lead Generation

Build an audience and let them come to your website with inbound marketing:

Request a Proposal

 

B2B Copywriting and Content Creation

Fast, reliable and professional freelance creative services for outbound and inbound marketing.

  • Messaging/Value Proposition
  • Copywriting
  • Graphic Design

Download our Copywriting Information Kit


We invite all inquiries from businesses, non-profits and agencies. We also offer cost-conscious programs for small businesses and solo practitioners.

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From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters

 

Reports …

Step by Step Lead Generation & Lead Nurturing

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Creating a Direct Response Offer

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates