Do you have an Information Kit?

When a new prospect calls your office and asks you to send them more information about your company, what do you send them?Okay, you might try to keep them on the phone for a bit and try to narrow down exactly what they are looking for.And you might want to ask a...

Landing Pages: Do you need a squeeze page or sales page – or both?

By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...

In Direct Response, All Roads Still Lead to the Offer

  You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever.  Look at your offer.  You’ve been running search ads on Google Adwords.  You get plenty of clicks (sometimes expensive clicks), but your conversion of...