Is it content – or just copy?

The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of content) has become a major new source of business.  One that shows no sign of letting up. Why?  Because word is out that content (and...

How to Generate Qualified Leads with Lead Surveys

It’s such a simple concept and one that is frequently overlooked.   It’s overlooked because a lead survey campaign is less about advertising your product or service and more about generating leads and collecting information for the sales team.   I think many would...

Gaps in your Email Schedule – and how to avoid them

I’m guilty!I confess.  I have been known to let my email schedule slip from time to time.  Missed deadlines.  Lost opportunities.  Major gaps in my communications flow to customers and prospects.  All but forgotten by some customers and prospects.You know the story. ...

Do you have an Information Kit?

When a new prospect calls your office and asks you to send them more information about your company, what do you send them?Okay, you might try to keep them on the phone for a bit and try to narrow down exactly what they are looking for.And you might want to ask a...

Landing Pages: Do you need a squeeze page or sales page – or both?

By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...