by Bob McCarthy | Nov 5, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., etc....
by Bob McCarthy | Oct 26, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, TV Advertising, Web Marketing
The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. And for certain products or services, the free trial will always have great...
by Bob McCarthy | Oct 10, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Online Advertising, Print Advertising, TV Advertising
Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess the effectiveness of a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——- We all have...
by Bob McCarthy | Oct 3, 2014 | Copywriting, Direct Marketing, General, Online Advertising, Print Advertising, TV Advertising
Chevy’s TV commercial for the Cruze leaves me confused, until now … I got it. I finally got it. I’ve watched this TV commercial dozens of times over the past few weeks, and I couldn’t figure it out – until today. I finally connected the dots. If you are creating...
by Bob McCarthy | Sep 19, 2014 | Copywriting, Direct Mail, Direct Marketing, Lead Generation, Print Advertising
Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before. Ace Hardware sent out large paper grocery bags and invited customers to come and fill...
by Bob McCarthy | Sep 17, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule? The rule says...