Digital Marketing Services & Consulting
Digital marketing, or online marketing, is the driving force in marketing these days.
But what does digital marketing actually mean – and how would it work with your business?
Most digital marketing agencies will tell you it includes SEO (Search Engine Optimization), content marketing, pay-per click (PPC) ads on Google and Facebook, Retargeting ads, email marketing, social media, blogging and, of course, website marketing.
This is a pretty large serving of marketing – almost too much for most businesses to undertake at one time.
That’s why developed our digital marketing services into more practical and digestible service packages.
Let’s take a look.
Digital Marketing Services
Your website is the centerpiece of your marketing. It is the face of your business. Even If you are satisfied with the current website, there may steps you can take to improve your website’s performance – in terns of generating traffic, informing visitors and converting those visitors into sales leads.
- New & Redesigned Websites
- Expanded Websites
- Website/SEO Optimization
- Website Conversion Strategies
- Website Editing, Updating & Managing
Email Lead Nurturing
Are too many leads falling through the cracks? Consistent lead follow-up is an essential component in any sales effort. Email Lead Nurturing is an automated way to keep you top-of-mind so when your prospects are ready buy, you are at their doorstep.
- Drip Email Sequences
- Triggered Action Emails
- Sales Funnels Emails
- Evergreen Branded Emails
- Holiday Greeting Emails
- On-Demand Emails
- Email Newsletters
Online advertising is largely (although entirely) run with pay-per-click (PPC) campaigns using Google and Facebook. Which platform and which type of ads your run will depend on your product or service, your goals and your budget.
- Google Search Ads
- Google Display Ads
- Facebook Ads
- Retargeting Ads
Local SEO/Google Maps
If you run a local business that sells to a local market, Google offers a dedicated path for you through Google Maps. When potential customers search for businesses like yours, they will see a map with three companies listed. You want to be on this list because it can mean a consistent flow of free clicks to your website.
- Listing Management
- Customer Reviews
- Content Creation
- Link Building
Global SEO is a long-term play that can, in time, have a major impact on your website and your business. The good news is that as you build our website with the right content and start gain traction from Google, you will see improved rankings, more traffic and more leads.
- Keyword Planning
- Traffic Content
- Conversion Content
- Link Building
Not every business wants or needs an outside company to handle its digital marketing, but they could benefit from a fresh perspective, a second look..
- Digital Planning
- Program Audit