Digital Marketing / Online Marketing Services
Digital marketing, or online marketing, is the driving force in marketing these days.
But what does digital marketing actually mean – and how would it work with your business?
Most digital marketing agencies will tell you it includes SEO (Search Engine Optimization), content marketing, pay-per click (PPC) ads on Google and Facebook, Retargeting ads, email marketing, social media, blogging and, of course, website marketing.
This is a pretty large serving of marketing – almost too much for most businesses to undertake at one time.
That’s why developed our digital marketing services into more practical and digestible service packages.
Let’s take a look.
Local SEO/Google Maps
If you run a local business that sells to a local market, Google offers a dedicated path for you through Google Maps. When potential customers search for businesses like yours, they will see a map with three companies listed. Click on the expand listings button and you will see many more businesses offering the same services.
You want to be at the top of this list but it takes a strategy and consistent execution that includes citation management, local content creation, on-page SEO, link building and Google My Business optimization.
Related closely to Local SEO, Reputation Management focuses on generating more customer reviews for your business. More quality reviews has proven to be an important element in your SEO placement.
Paid Search Campaigns
Paid Search is primarily Google Ads (but can also include Bing Ads). As with Local Search, it is reaching people who are actively search for businesses like yours. Except that you are paying to be in the top position.
Paid Search is a pay-per-click program, so you only pay when someone clicks on your ad. But keep in mind, a click is not a lead. A click takes people to your website or landing page, but it only becomes a lead when someone fills out a form or calls you.
Social Media Paid Ads
Social media platforms have become very popular advertising platforms. Facebook is by far the most popular social media platform with extensive targeting capabilities. LinkedIn is another popular platform primarily used to reach a business audience.
Social Media (organic posting)
Social Media is a posting campaign that keeps your business prominent on social media. The problem is the social media platforms don’t share your content with all your followers. We suggest you “boost” every post with a $10-$20 ad spend to ensure broader exposure.
Banner Display Ads
Banner Ads are designed to give you broad and frequent exposure to your target audience. Ads can appear anywhere on the web – in different sizes and shapes. Banner ads often target audiences with demographic and geographic data, as well as some online behavioral data. Banner ads are both pay-per-click and pay-per-impression programs.
Precision Banner Display Ads
Precision Banner Ads are a more advanced form of ad targeting that starts with demographic and geographic data but is primarily driven by online behavioral activity. With this program, we will build an audience of likely buyers and continue to reach those people exclusively with our advertising.
Let's schedule a Strategy Session
Would you like to go a little deeper and take a closer look at what your direct mail program might look like?
Then let's schedule a one-to-one Strategy Session. This would be a 60-minute Zoom meeting or phone call (if you prefer) where I will walk you through each step in the process, and answer any questions you may have.
There's no obligation involved. Just a chance for us to get acquainted ... and for you to learn more about our direct mail program.