Direct Marketing / Direct Mail Services

Strategy, Creative & Campaign Management.

Direct mail still stands apart for its ability to target, connect and persuade.

We’ve been planning, creating and implementing direct mail for more than 30 years.

Depending on your needs, we provide a full-service direct mail campaign (or multi-touch campaigns) that includes list research, offer planning, format selection, testing strategy, creative and print/mail production.

 

Two Service Levels

Clients come to us with different levels of need.

Most are interested in using direct mail as part of an overall marketing campaign. Others are more direct mail focused and come to us for specific help with their direct mail campaigns.

Standard Direct Mail 

This is a full-service direct mail campaign that uses one of three common direct mail formats – a postcard, a one-page letter mailer and a folded self-mailer.  We provide everything – strategy, mailing lists, creative, production and testing.

Advanced Direct Mail 

This is largely a direct marketing consulting service designed to advise and support an existing direct marketing program.  As needed, we can help you with many elements of your program – list research, copywriting, graphic design, format selection, offer planning, production pricing, personalization and testing.

Our Services

Strategy

Strategy will help you think about direct mail as it relates to your sales process.  We will look at every aspect of your campaign – lists, offers, formats, messages, budgets, schedules and realistic response results.

  • Campaign Objectives
  • Realistic Expectations
  • Sales Integration
  • Budget Planning

 

Mailing Lists

Your mailing list is arguably the most important part of your direct mail campaign. But before you start ordering lists, it’s important to understand what you are looking for. So, we always start by developing an audience profile.

  • Audience Profiling
  • Compiled Lists
  • Response Lists
  • Industry Lists

 

Creative (Copy & Design)

Creative is the face of your direct mail campaign. It’s what people will see.  But don’t let your personal creative preferences override the functionality of your mail piece.  We focus on creating a direct mail piece that will generate response.

  • Offers/CTAs
  • Messaging
  • Formats
  • Pre-Press Production

 

Production

We partner with a number of printers and mail houses that can provide you with the production stage.  We can also work with your production vendors if you prefer.

  • List Acquisition & Data Processing
  • Print/Mail Production
  • Personalization & VDP
  • Postal Discounts

 

Testing

At the core of every successful direct mail program is testing – and not just preliminary testing, but ongoing testing.  We can help you with the planning and execution of your testing program.

  • A/B Split Testing
  • Testing Focus Areas & Budgets
  • Ongoing Testing Strategy
  • Tiered Rollout Strategy

Let's schedule a Strategy Session

Would you like to see how this program could work for you?

Then let's schedule a one-to-one Strategy Session. This would be a 60-minute Zoom meeting or phone call (if you prefer) where I will walk you through our program and answer your questions.

There's no obligation involved.  Just a chance for us to get acquainted ... and for you to learn about our program.

Click here to schedule your 60-minute Strategy Session.

If you'd prefer a shorter, introductory call, use the link at the top of the page.