Direct Marketing / Direct Mail Services
Strategy, Creative & Campaign Management.
Direct mail still stands apart for its ability to target, connect and persuade.
We’ve been planning, creating and implementing direct mail for more than 30 years.
Depending on your needs, we provide a full-service direct mail campaign (or multi-touch campaigns) that includes list research, offer planning, format selection, testing strategy, creative and print/mail production.
Two Service Levels
Clients come to us with different levels of need.
Most are interested in using direct mail as part of an overall marketing campaign. Others are more direct mail focused and come to us for specific help with their direct mail campaigns.
Standard Direct Mail
This is a full-service direct mail campaign that uses one of three common direct mail formats – a postcard, a one-page letter mailer and a folded self-mailer. We provide everything – strategy, mailing lists, creative, production and testing.
Advanced Direct Mail
This is largely a direct marketing consulting service designed to advise and support an existing direct marketing program. As needed, we can help you with many elements of your program – list research, copywriting, graphic design, format selection, offer planning, production pricing, personalization and testing.
Strategy will help you think about direct mail as it relates to your sales process. We will look at every aspect of your campaign – lists, offers, formats, messages, budgets, schedules and realistic response results.
- Campaign Objectives
- Realistic Expectations
- Sales Integration
- Budget Planning
Your mailing list is arguably the most important part of your direct mail campaign. But before you start ordering lists, it’s important to understand what you are looking for. So, we always start by developing an audience profile.
- Audience Profiling
- Compiled Lists
- Response Lists
- Industry Lists
Creative (Copy & Design)
Creative is the face of your direct mail campaign. It’s what people will see. But don’t let your personal creative preferences override the functionality of your mail piece. We focus on creating a direct mail piece that will generate response.
- Pre-Press Production
We partner with a number of printers and mail houses that can provide you with the production stage. We can also work with your production vendors if you prefer.
- List Acquisition & Data Processing
- Print/Mail Production
- Personalization & VDP
- Postal Discounts
At the core of every successful direct mail program is testing – and not just preliminary testing, but ongoing testing. We can help you with the planning and execution of your testing program.
- A/B Split Testing
- Testing Focus Areas & Budgets
- Ongoing Testing Strategy
- Tiered Rollout Strategy
Let's schedule a Strategy Session
Would you like to go a little deeper and take a closer look at what your Marketing System might look like?
Then let's schedule a one-to-one Strategy Session. This would be a 60-minute Zoom meeting or phone call (if you prefer) where we walk you through each step in the process, and answer any questions you may have.
There's no obligation involved. Just a chance for us to get acquainted ... and for you to learn more about developing a Marketing System for your organization.