AdWords- Direct Mail Copywriting – Download Page

Direct mail copywriting … when results matter

[break]Let me help you generate more leads, sales, donors, members, subscribers, attendees and retail store traffic.

Bob McCarthyThanks for your interest in my Copywriting and Creative Services.

Here are the links I promised:

Making Snail Mail Work

Direct Response Tracking & Analysis Chart

If you have a project in mind, or if you’d to talk about the best way to accomplish a specific objective, please call me at 508-473-8643.  Or send me an email at

If you haven’t done so already, you can check out my CASE STUDIES and my PORTFOLIO SLIDESHOW.
Bob McCarthy

Request a Proposal

Creative design too

While some clients hire us for copywriting only, most also take advantage of our creative design services.  For mailers that require skilled design, we highly recommend it.

If needed, we can also help you with mailing list research and acquisition, printing, personalization and mailing services.


Landing pages and follow-up

For most direct mail campaigns these days, we are using so-called landing pages (and personalized landing pages or PURLs) to capture the responses.  We can set these up for you if needed.

We can also create a series of follow-up emails for you to ensure that all of your leads receive consistent lead nurturing and follow-up.  In fact, we have an entire program designed to put those emails on auto-pilot.

Request a Proposal


Let’s get started

If you are interested in working with me, let’s set up a time to talk.  Tell me about your project or your objective, and I’ll give you my thoughts.  Call me at 508-473-8643 or send me an email at




Resources related to direct mail copywriting

Article – Do you have a Direct Response Mindset

Article – The big picture of lead generation

Tutorial – Selecting a Direct Mail Format