Let’s design and build a lead generation system for you – and you alone.
Your lead generation system is an end-to-end system that includes many moving parts – from initial inquiry to close (and for some, with repeat sales and referrals).
To get started, we will work with you to map out every step in your lead generation system.
Together, we’ll go through all your options and help you decide what your priorities should be right now and in the future.
Your system will be custom-designed for your alone – based on your goals, budget and existing resources.
If you have some of the activities already in place, we
If you have something that’s working, there’s no need for a complete overhaul.
Here’s what goes into your System Design …
Lead Generation Audit
- Marketing Background
- Lead Generation History
- Current Activities
- Current Lead Flow
- Current Cost-per-Lead
- Current Click-to-Lead Conversions
- Current Lead-to-Appointment Conversions
- Current Appointment-to-Sale Conversions
- Available budget
- Available resources
- Current Sales Process
- Potential Sales Process
- Obstacles to improvement
- Different paths for different leads
Lead Generation Activities
- Outbound vs inbound marketing
- Historical lead generation activities
- Current lead generation activities
- Potential lead generation activities
- Performance benchmarks
- Budget planning
- Existing lead magnets/assets
- Historical performance results
- Potential lead magnets
- Potential formats
- Potential content hooks
- Available budget
Landing Page Activities
- Opt-in pages
- Website forms
- Sales page
- Demonstration page
- Webinar page
- Testimonial page
- Book a call page
- Request a quote page
Lead Nurturing Activities
- Welcome Drip
- Triggered Drip
- Branded Evergreen
- Retargeting Ads
- Network Display
- Social Media
- Direct Mail
- Reminder Postcards
- Sales Letters
- Fulfillment Packages
- SMS Text
- Appointment Reminders
Book a FREE Strategy Session
System Design is our preliminary service designed to give you a blueprint for building your lead generation system.
By going through this process, you will have a detailed plan of action for creating the necessary marketing materials and for executing every step in the process.
System Design can be delivered to you as a standalone service, or, for a reduced fee, as the first step in building your lead generation system.
This service can take 30-45 days depending on the complexity of your program, and will require input/feedback from your team.
Click here to schedule a FREE Strategy Session. Or call us at 508-473-8643 if you simply need some questions answered.