Reach the Masses and Generate Measurable Response
In recent years, we have all seen a shift in advertising as more marketers turn to on-line marketing activities. Still, the traditional forms of advertising remain a viable option.
In our view, the media landscape hasn’t changed as much as it has expanded.
Direct Response vs. Branding
If you’re considering any form of advertising, the first question should be will this direct response or branding. The differences are significant.
Direct response is a measureable form of advertising. Every ad gets tracked by the number of responses which gives you both sales leads and response data.
Branding is a long-term form of advertising. With enough exposure, your company or your product will deliver an impression on your audience – and hopefully, they will remember you when they make their purchase. Branding cannot be measured in the short term.
Although faced with declining readership, print publications are still a valid place to advertise for certain businesses and markets.
- Trade Journals
- Co-op Mailings (some might consider this direct mail, but we see it as a multi-advertising vehicle – much like a publication with no content other than advertising)
The Internet offers many opportunities for advertising – everything from banner ads on websites, newsletters and blogs to pay per clicks on search engines.
- Content Syndication
- Pay Per Click
Public relations has always been a cost-effective way to get your message out to a target audience – and generate sales leads. While some of these activities – such as speaking engagements – will need to be handled by the client, we provide the support to generate more sales leads.
- Press Releases
- Publicity Kits
As a first step, we’d like to hear about your business and what challenges you’re facing when it comes to marketing. Call us and let’s get acquainted. There’s no cost or obligation involved. Call 508-473-8643. If you happen to be located in southern New England, we can probably meet face to face. We are located in Milford, MA – centrally located between Boston, Worcester and Providence.