What would it take to improve your lead generation program?

McCarthy & King Marketing offers lead generation consulting advice to businesses looking for ways to improve their lead and sales process.

Whether you are just starting out or looking for ways to improve your current process, we can work with your marketing and sales team to help you develop a steady flow of qualified sales leads. We can work within your current sales structure and provide you with a level of support that’s appropriate to your needs and budget.

A 5-Step Sales Lead Process

Sales cycles vary in the length and methods, but they all go through this 5-step process. Let us help you put all the pieces together to give your sales team the support it needs.

Lead Generation – direct mail, advertising, online, social
Lead Capture – web pages, landing pages, pURLs
Lead Qualification – surveys, telephone follow-up
Lead Nurturing – email “drip” campaigns, newsletters
Lead Measurement – response/conversion rates

[break]Lead Generation Consulting provides lead generation advice to businesses that handle all or much of the lead generation activities internally. . If you prefer to have a lead generation program developed for you,see Lead Generation Programs. If you need help with copy or creative, see Direct Response Copywriting & Creative.