Direct Response Strategy, Creative & Execution
If you rely on fundraising, we create direct mail packages and programs for donor acquisition and donor renewals.
Research and test multiple acquisition lists
Acquiring new donors is a difficult, but necessary, part of your fundraising program. It may not produce any positive income at the outset, but if you test multiple lists, you will find your most productive lists for future use.
Test front-end and back-end premiums
Premiums (thank you gifts) will increase your response (but at a cost). Consider sending premiums to everyone on your list (front-end premiums) or just to those who respond (back-end premiums). But also test premiums against no premiums.
Build a plan for donor renewals and reactivations
Develop a year-long schedule to maximize your donations from current donors, but also take steps to bring back those lapsed donors.
Track, measure and adjust
The real strength of direct marketing is the ability to track and measure response. After each mailing, we’ll take the results and recommend changes for your next mailing. Not wholesale changes, but tweaks and revisions to help you find even better results next time.
Complement your direct mail with email drips, blasts and newsletters
Direct mail is a powerful marketing tool. But when you combine it with email, you get a great one-two punch. Add email to your mix in the form of email drips, email blasts and email newsletters.
REQUEST AN ESTIMATE
Or call Bob McCarthy at 508-473-8643.