Find the right mailer format

Without hesitation, postcards are the best mailer format for a retail business.  It’s a simple, straightforward format that is relatively inexpensive to design, print and mail.

Postcards come in many sizes.  We like larger postcards but you need to be careful with the dimensions to make sure you’re not paying a surcharge for non-compliant mail.

Smaller postcards – 4.25×6 or smaller – are eligible for lower first class rates.

Choose an offer

To generate a response, you need to give prospects an incentive – typically a discount or free gift with purchase.  Sometimes the offer can be an event like a free seminar or open house.

A landscape supply company offers free delivery with a minimum order of mulch.

A restaurant offers new residents to the area a buy-one-get-one-free deal to get them into the restaurant.

A health club offers a two free months for new members who sign up for a one-year membership.

A home improvement center offers free Saturday morning workshops on household projects.

A new car dealership welcomes the neighborhood to its facility for an Open House.

Reach new residents, new homeowners

Every month, new residents and new homeowners move into your local neighborhoods.

Most of these new residents have not yet established any business relationships in town – which makes them great prospects for you.

You can beat the competition to their doorsteps with your own monthly new resident or new homeowner mailing.

Every Door Direct Mail

As a way to encourage local businesses to use direct mail, the US Postal Service introduced a program called Every Door Direct Mail (EDDM).

By simplifying the mailing process and reducing postage rates, EDDM has made direct mail accessible to many more local businesses.

Build loyalty with email

When new customers come to your store, it’s always a good idea to get their email address.  Some businesses of gift certificates for an email address.

With an email address, you can reach out to your existing customers on a consistent and very affordable basis.

Our creative services package

1. Review sales needs and sales resources
2. Recommend possible offers or incentives
   
3. Specify mailer format
4. Develop central message for target audience
5. Create initial design with headlines
6. Write complete copy
7. Revise copy and layout
8. Deliver finished art to client or printer

We also offer ..

1. List research and list acquisition
2. Printing, personalization and mailing services
3. Landing page creation and hosting
4. Automated drip email series for follow up
5. Email communications plan