Direct Mail Strategy: the one-step vs. the two-step approach
One of the most fundamental direct mail strategy questions you need to ask before you begin a direct marketing program is the following: “How will this promotion (this mailing or this ad) fit into our sales process?” Will it provide a lead for a sales person (lead...
Outbound Marketing: How much do you pay for a sales call?
Today, I want to talk about the cost of a sales call – but not just the cost of a face-to- face or telephone sales call. I also want to discuss all the other “sales calls” or outbound marketing contacts you make using direct mail, email and advertising. I know most...
Brand building on a small business budget
So many business people today place brand building at or near the top of their marketing priority list. (I'm not one of them, by the way.) But if brand building is important to you, you should know it requires a major investment. Brand building takes time – not months...
Writing Headlines: Do you make these mistakes in English?
This article is about writing headlines and the power of a strong headline. The headline above (Do you make these mistakes in English?) is one of the most famous ad headlines in history. Written by Maxwell Sackheim, this headline – for a mail-order course in English –...
Why numbered lists headlines and articles are so powerful
It has been a winning formula for decades – one of the most effective ways to communicate. It's called the numbered lists approach to writing advertising, direct mail, booklets, brochures, even articles. You've seen it many times before. Headlines that read: 27 ways...
Welcome to The Direct Response Coach blog
Welcome to our blog. The Direct Response Coach is a blog dedicated to the use of direct response marketing - primarily using direct mail but other media as well. If you like our posts, please subscribe. Just type in your email address (in the right column) and we'll...