Why you don’t want to close a sales letter with “For a free consultation …”
Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me...
SEO Strategy: The House of a Thousand Doors
How creating a website and SEO strategy requires a new “content marketing” mindset. I remember the first website I created. It was the typical five-page website. I had a Home page along with separate pages for Services, Industries, About Us and Contact Us. I...
Does your email lead nurturing leave your prospects running in circles?
If you are using email as part of your lead nurturing effort, you can move your prospects along to the various stages in the sales process – or you can just let them run in circles. It all comes down to your offer strategy. -------------- The sales lead process...
How many people on your email list actually buy what you sell?
It seems like everyone has an email list these days - which is a good thing. Thanks to the growth of email and the email service provider (ESP) industry, businesses of all types and sizes are staying in touch and communicating with their prospects and clients. Email...
My 5 Simple Wishes for Better Lead Generation
As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your lead generation results, consider...
Adding Facebook to your blog comments
Have you noticed that some blogs have a comment section within the Facebook framework? I never understood why and, at first, I was a little annoyed by it. I like to post comments occasionally, but I’m not a big user of Facebook and I wasn’t sure what I was getting...
How to generate web traffic and sales leads from blog and article writing
Setting up your new blog seemed like a pretty good start. You knew that writing consistent content was going to be a challenge, but you were willing to make a commitment to publishing new posts on a regular basis. You started your blog by writing to your customers,...
Don’t confuse online marketing with social media
As a convenience, most discussions around online marketing include social media as a central player in the process. It doesn’t have to be that way. Some social media experts will tell you can't do online marketing without social media. That's not true. It is true...
If you’re using Google Adwords, what happens AFTER the click?
There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What's most appealing is pay per click - where you only pay when...
Really Simple SEO
Search engine optimization (SEO) seems very complicated, doesn't it. Just the name itself will make you dizzy. Then there's the onslaught of advice you get around keywords, meta data, inbound links and, of course, content creation. It's a bit overwhelming especially...