by Bob McCarthy | Jul 25, 2013 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. For the latter, it may...
by Bob McCarthy | May 21, 2013 | Bob McCarthy's Blog, Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
As marketers, it’s so easy to fall in love with a direct mail format. A nicely designed mailer comes across your desk and you like what you see – and you think, “This could work for me to.” Well, it might work for you – but it might not...
by Bob McCarthy | Apr 4, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Online Advertising, Print Advertising, Web Marketing
Headlines and titles serve on the front lines of marketing communications. If they don’t do their job, nothing else matters. I know. I know. “Snakes on a Plane” gives me the creeps too. Remember when this movie came out? It was 2005 and as soon...
by Bob McCarthy | Jan 21, 2013 | Bob McCarthy's Blog, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
Testing is one of the most-preached and least-practiced activities in marketing. What is your excuse for not testing? Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion. The only marketers who actually use testing on a...
by Bob McCarthy | Dec 5, 2012 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
On the surface, direct mail vs. email seems like a no-brainer. Email is faster, easier and cheaper than direct mail. End of story. Right? Well, not so fast. It’s more complicated than that. Let’s take a closer look. —————– I...
by Bob McCarthy | Oct 29, 2012 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Three ways to get better results from your sales letter copywriting. If you have ever written a sales letter for any type of service business, chances are you finished your letter with a closing sentence that read something like this: For a free consultation, call me...
