How to measure Lead Quality

You hear a lot about lead quality these days.  That’s encouraging news. It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads.  High response rates always seem to rule the day. But at some point, marketers...

How to build a Sales Lead Funnel

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., etc....