by Bob McCarthy | Apr 16, 2012 | General, Lead Generation, Web Marketing
There is something very seductive about Google Adwords. A major money-maker for the Internet giant, Adwords allows even the smallest businesses to place small text ads on their search engine pages. What’s most appealing is pay per click – where you only...
by Bob McCarthy | Mar 26, 2012 | Bob McCarthy's Blog, General, Web Marketing
Search engine optimization (SEO) seems very complicated, doesn’t it. Just the name itself will make you dizzy. Then there’s the onslaught of advice you get around keywords, meta data, inbound links and, of course, content creation. It’s a bit...
by Bob McCarthy | Feb 13, 2012 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
I’m a big fan of online marketing, also known by many as inbound marketing. I see a lot of value in SEO, blogging and social media. I believe every business should make some level of commitment to it. I love being able to produce sales leads at a very low cost....
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
One of the cornerstones of direct marketing – whether you’re using direct mail, advertising or email – is testing. By measuring and comparing results from key elements of your program, you will be on the road to producing your most effective marketing. Here are three...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
In the old days of direct marketing, marketers would send out a letter AND a reply card. Then along came the toll-free 800 number and some marketers decided they could save a few pennies on the reply card and use the telephone as the exclusive response channel. Not a...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
In developing a direct marketing program, one of our first steps is to determine where our program will fit in the sales process. This is done through the direct mail offer. You may already know that the offer is one of the two critical elements in direct marketing...
