by Bob McCarthy | Jul 22, 2014 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, General, Lead Nurturing
Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. At the time, the owner of the firm was...
by Bob McCarthy | Jun 3, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers. What a...
by Bob McCarthy | Apr 22, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Web Marketing
Whether they know it or not, online marketers are introducing direct marketing fundamentals to a much wider audience. Rodney Dangerfield built an entire comedy career around a simple idea: “I don’t get no respect.” Sometimes I wonder if the direct...
by Bob McCarthy | Apr 9, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
Direct marketing niches represent the various ways in which direct marketing is being used. As you will see, they have very little in common other than their use of direct response. I hear from a lot of people who want to try their hand at direct marketing. More...
by Bob McCarthy | Mar 21, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
One of the first questions I ask with new clients is how big is your market universe? Put another way, how many people in your market universe could actually buy this product or service? I ask this not to determine how big of a budget they will need – or how big of a...
by Bob McCarthy | Feb 27, 2014 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
This coming Monday, March 3, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Kendall Square, Cambridge, MA. My 60-minute presentation – The Power...
