by Bob McCarthy | Jul 2, 2013 | Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
One of the major advantages we have today is that so much of your marketing can be automated. The idea of setting up a system once and then putting it on auto-pilot is very appealing. And the good news is you don’t need an expensive marketing automation system...
by Bob McCarthy | Jun 24, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
Many marketing executives like to keep things simple: Find a marketing strategy that works – and repeat. I subscribe to this approach myself – for the most part. But I also recognize the importance of market segmentation – and that not all customers have...
by Bob McCarthy | Jan 5, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
Are you trying to decide between inbound and outbound marketing? You don’t have to decide. You can have both. You should have both. This is a debate that should not be taking place – not if you believe in taking a comprehensive and integrated approach to your...
by Bob McCarthy | Oct 9, 2012 | Email Marketing, General, Lead Generation, Lead Nurturing
If you are using email as part of your lead nurturing effort, you can move your prospects along to the various stages in the sales process – or you can just let them run in circles. It all comes down to your offer strategy. ————– The...
by Bob McCarthy | Aug 6, 2012 | Direct Mail, Direct Marketing, General, Lead Generation, Lead Nurturing
As an industry, we are flooded with new products and technologies that promise to improve response, reduce costs and close more sales. For the most part, these are tactical improvements, but if you want to see real change in your lead generation results, consider...
by Bob McCarthy | Aug 11, 2010 | Direct Mail, Direct Marketing, General, Lead Nurturing
Lead nurturing has a gotten a lot of attention in recent years. Lead generation has been around forever, but with the advent of email marketing and lead tracking systems, more and more sales and marketing departments are now also focused on lead nurturing. Lead...
