by Bob McCarthy | Dec 9, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I just finished reading an article in B2B Online that provided insight on a failed email campaign by Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to...
by Bob McCarthy | Dec 3, 2013 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Survey Marketing, Web Marketing
So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The...
by Bob McCarthy | Nov 26, 2013 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working...
by Bob McCarthy | Nov 19, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
It almost goes without saying … If you want to generate sales leads, you need to give people a reason to respond to your marketing promotions. And one very good way to do that is through the use of lead magnets. What is a lead magnet? No, it’s not something you...
by Bob McCarthy | Sep 26, 2013 | Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I do. I’m ashamed to admit it. It’s a terrible habit for any copywriter. I’ve tried to kick the habit. I really have. At times, I’m successful. I go through periods when I can discipline myself to finish the copywriting before I start editing. But I am...
by Bob McCarthy | Jul 25, 2013 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
All copywriters struggle with word choice. Sometimes it’s trying to find the right word or phrase to precisely and concisely convey a specific point. Other times, it’s trying to choose from a variety of words that seem to say the same thing. For the latter, it may...
