copywriterEvery year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward.

Almost every year, I come to same conclusion:

I spend a lot of time working on projects outside my area of specialty, and not enough time focused on what actually makes me money.

This year was no different. For a range of clients, I wandered off my path many times to provide important but less familiar services like SEO, social media, search advertising, marketing automation and remarketing.

These weren’t wasted exercises. I learned a lot, my clients benefited and I fully expect to use these services again with less of a learning curve.

Also, when giving marketing advice, I like having a working knowledge on many marketing activities. I don’t want to try to “sell” one specific marketing activity. I like being able to view all activities on the merits and to provide clients with real advice.

Back to basics

But when I look at my projects, I can see very quickly that the vast majority of my income still comes from copywriting.

It may be copywriting for direct mail, email, websites, collateral or content marketing.

It may be copywriting for lead generation, lead nurturing, direct selling,  customer renewals or even fundraising.

It may be copywriting along with graphic design, web design, printing or email execution.

But copywriting is most often at the center of these services. And sometimes I forget to promote that service.


FREE Copywriting Information Kit

If you use freelance copywriters – or need copywriting as part of a larger project – download my Copywriting Information Kit and let’s get acquainted.

In this Information Kit, I’ve put everything you might want to see into one packet. I’ve provided:

  • An overview of my services
  • Typical projects
  • A list of clients and projects
  • A portfolio of samples
  • Pricing for each type of project
  • Additional information on the process

You can download the Information Kit here.

Happy Thanksgiving


Written by Bob McCarthy

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Bob McCarthy is a direct marketing and online copywriter, creative director and consultant.

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About Bob McCarthy

Bob McCarthy is a direct response consultant and copywriter with a focus on direct mail, email and digital marketing. Bob works with B2B, B2C and Non-Profit clients. You can download his free ebook, "Making Snail Mail Work: 13 Lessons in Direct Mail Strategy."