How to measure Lead Quality

It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads.  High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. You also need to consider the...

How to build a Sales Lead Funnel

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., etc....