by Bob McCarthy | Sep 26, 2013 | Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I do. I’m ashamed to admit it. It’s a terrible habit for any copywriter. I’ve tried to kick the habit. I really have. At times, I’m successful. I go through periods when I can discipline myself to finish the copywriting before I start editing. But I am...
by Bob McCarthy | Aug 28, 2013 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
I have a blog (you’re reading it). I find it to be a good platform for writing articles like this one. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this...
by Bob McCarthy | Aug 8, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
When marketers and copywriters get together to develop a marketing promotion, it’s a good idea to start with a message platform. Whether it’s a formal document or just a discussion, a message platform helps all parties get on the same page before too much time...
by Bob McCarthy | Apr 25, 2013 | General, Lead Generation, Online Advertising, Print Advertising
If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. Often these pitches come from...
by Bob McCarthy | Apr 4, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Online Advertising, Print Advertising, Web Marketing
Headlines and titles serve on the front lines of marketing communications. If they don’t do their job, nothing else matters. I know. I know. “Snakes on a Plane” gives me the creeps too. Remember when this movie came out? It was 2005 and as soon...
by Bob McCarthy | Oct 2, 2009 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
One of the cornerstones of direct marketing – whether you’re using direct mail, advertising or email – is testing. By measuring and comparing results from key elements of your program, you will be on the road to producing your most effective marketing. Here are three...
