by Bob McCarthy | Dec 9, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I just finished reading an article in B2B Online that provided insight on a failed email campaign by Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to...
by Bob McCarthy | Nov 26, 2013 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working...
by Bob McCarthy | Nov 19, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
It almost goes without saying … If you want to generate sales leads, you need to give people a reason to respond to your marketing promotions. And one very good way to do that is through the use of lead magnets. What is a lead magnet? No, it’s not something you...
by Bob McCarthy | Sep 26, 2013 | Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I do. I’m ashamed to admit it. It’s a terrible habit for any copywriter. I’ve tried to kick the habit. I really have. At times, I’m successful. I go through periods when I can discipline myself to finish the copywriting before I start editing. But I am...
by Bob McCarthy | Aug 28, 2013 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
I have a blog (you’re reading it). I find it to be a good platform for writing articles like this one. Having a blog also serves as a built-in reminder that it’s time (or past time) to produce a new article. I know because I’ve been meaning to write this...
by Bob McCarthy | Aug 8, 2013 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing
When marketers and copywriters get together to develop a marketing promotion, it’s a good idea to start with a message platform. Whether it’s a formal document or just a discussion, a message platform helps all parties get on the same page before too much time...
