by Bob McCarthy | Sep 9, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Print Advertising
When direct mail became a mainstream marketing channel for the largest brands back in the early 80’s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. It was a natural extension for them. They were already...
by Bob McCarthy | Sep 1, 2014 | Copywriting, Direct Mail, Direct Marketing, Lead Generation
One of the tell-tale signs of promotional direct mail is the use of so-called “teaser” copy and graphics on the direct mail envelopes. Over the years, I have had many clients who have been reluctant to use teaser copy because they thought their mail would...
by Bob McCarthy | Aug 18, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? No, this is not a silly question. It goes to the mindset of the person creating the postcard. And it will impact your response. Ask most people and they will...
by Bob McCarthy | Aug 10, 2014 | Direct Mail, Direct Marketing
I am not much of a handyman. In my house, if something needs fixing, the go-to people are my wife and my daughter. At Christmas, I give them tools for gifts. In fairness to me, I do change light bulbs and twice a year, I install and remove our air conditioners. So...
by Bob McCarthy | Jun 3, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
One of the easiest ways to improve the response rate of your direct mail lead generation campaigns is by giving more exposure to your offer (or lead magnet). Too often the offer is buried in the mailer, the reader never sees it and the response rate suffers. What a...
by Bob McCarthy | May 11, 2014 | Copywriting, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
Content marketing can be very intimidating. It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. There’s too much to know and too...