by Bob McCarthy | Apr 12, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising
Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales...
by Bob McCarthy | Mar 8, 2016 | Direct Mail, Direct Marketing, General, Lead Generation
Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You...
by Bob McCarthy | Feb 3, 2016 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready. You’re happy with...
by Bob McCarthy | Jan 26, 2016 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard...
by Bob McCarthy | Jan 14, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for becoming a...
by Bob McCarthy | Nov 23, 2015 | Direct Mail, Direct Marketing, General, Lead Generation
It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. For all the attention you want to give to list selection, format choice and creative approaches, you need to know:...
