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How the Marketing Funnel brings order to your marketing plan

by Bob McCarthy | Apr 12, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising

Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales...

The 5 Levers of Direct Marketing

by Bob McCarthy | Mar 8, 2016 | Direct Mail, Direct Marketing, General, Lead Generation

Direct marketing is a results-oriented business.  Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You...

9 Questions to ask about your Direct Mail Creative

by Bob McCarthy | Feb 3, 2016 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation

So you’ve been given the job of writing a new sales letter or direct mail postcard. You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish. Your mailer is ready.  You’re happy with...

Is a direct mail postcard enough?

by Bob McCarthy | Jan 26, 2016 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation

The direct mail postcard is hot right now. Check your mailbox and notice how many business mailings are postcards. Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard. Do a Google search and see how many postcard...

The real difference between outbound and inbound marketing

by Bob McCarthy | Jan 14, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation

Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough.  You also want those leads to be qualified – meaning they have real potential for becoming a...

Knowing your direct mail break even point – FREE download

by Bob McCarthy | Nov 23, 2015 | Direct Mail, Direct Marketing, General, Lead Generation

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. For all the attention you want to give to list selection, format choice and creative approaches, you need to know:...
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McCarthy & King Marketing, Inc.

From our blog…

  • A High-Wire Act for Today’s Marketers
  • Is it content – or just copy?
  • How you can – and why you should – use your website to teach
  • How to Generate Qualified Leads with Lead Surveys
  • Gaps in your Email Schedule – and how to avoid them
  • The Dizzying World of Letter Mail

508.473.8643  |  bob@mccarthyandking.com

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Reports ...

Generating Sales Leads: 8 Steps to Building a Sales Lead System
Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials ...

Letter Mailers vs. Self-Mailers
Understanding Response Rates

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